A lack of culture in terms of Competitive Intelligence or in other words competitiveness through value-added information, often puts them in a position to do serious confusion between information and intelligence. There is a big difference between a IT-ist and an intelligence analyst. There aren’t any IT-ists who can make good intelligence analysis as there aren’t any intelligence analysts who can create good IT programs.

Intelligence in business has it’s origins in the military intelligence activity and was born over four decades ago in the United States. Some of the big American companies have hired retired officers from the intelligence services in order to create early warning systems on the actions of competitors.

Q-intell analysts transform information into usable predictions in decision-making and managing the company's future. Q-intell works with and for the benefit of 100% private companies, delivers services only to joint-stock companies or limited liability companies and offers services exclusively to the business sector.