Category: News
Understanding ad frequency in OOH
Posted on April 22, 2019 at 11:20 AM
Marketers can make use of cognitive science research to tailor OOH media campaigns to maximise emotional connection with target audiences and boost sales in the long term. Writing for WARC, Jennie Roper, head of insight at Kinetic UK, and Dr Alistair Goode, a cognitive scientist at Gorilla in the […] Click here to view original […]
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1 gene connects stem cells in the brain and the gut
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Researchers have identified a new factor that is essential for maintaining the stem cells in the brain and gut. The loss of this factor may contribute to anxiety and cognitive disorders and to gastrointestinal diseases. The organs in our bodies house stem cells that are necessary to regenerate cells […] Click here to view original […]
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Here’s Scientific Evidence Chocolate Can Boost Your Brain Power
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Italian scientists have found evidence that a daily dose of cocoa acts as a dietary supplement to counteract different types of cognitive decline. Back in 2017, the team found that regularly eating cocoa was linked to improvements in working memory and visual information processing and cocoa could be particularly […] Click here to view original […]
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Building Metacognition Into Test Prep
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Students’ emotional states have a profound impact on their ability to do well on any given test. Especially with high-stakes standardized tests, the pressure on students can be enormous. These very limited assessments often reveal who memorized and was able to retrieve the greatest amount of content under pressure, […] Click here to view original […]
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Automation Is Becoming a Business Imperative: Don’t Wait Until It’s Too Late
Posted on April 19, 2019 at 20:27 PM
Automation is here to stay. To sustain long-term success in this new age, ask yourself these four questions. Opinions expressed by Entrepreneur contributors are their own. Machines haven’t yet supplanted human workers en masse, but at the World Economic Forum’s 2019 meeting in Davos, Switzerland , corporate executives revealed […] Click here to view original […]
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How to Measure the Cognitive Intelligence of a Person
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Cognitive assessment exams or cognitive tests are types of psychometric analysis that are designed to measure the intelligence of a human or any other animals. Cognitive assessments are widely used to determine a person’s intelligence. The cognitive ability test consists of numerical, verbal abstract spatial and mechanical reasoning sections. […] Click here to view original […]
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IQ bot enhances cognitive automation technologies: View
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By Milan Sheth There’s no doubt that Robotic Process Automation (RPA) is here to stay. It is leading to the increase of a global digital workforce in every industry. However, traditional automation is not yet 100 percent capable of accessing all company data and information. Much of this information […] Click here to view original […]
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4. Cognitive Structures, Predictive Coding and the Free Energy Principle
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As I explained in the previous post, CSR’s account of scientific representation is based on the neuroscientific account of the brain-world relationship. The neuroscientific account is presented in terms of the Predictive Processing Theory (PPT) and the Free Energy Principle (FEP) as being developed by Karl Friston and others. […] Click here to view original […]
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One Strategy to Improve Board Performance
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Does greater diversity improve the performance of corporate boards, or is it just an exercise in political correctness? Cognitive diversity—also called diversity of thought—has particular relevance to bank boards of directors, which are overwhelmingly made up of older white men with general business backgrounds . This is not an […] Click here to view original […]
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New Reports Reveal Some Lifestyle Habits Significantly Influence Brain Health
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Short-term folic acid supplementation has further found to enhance motor skills, IQ scores, and short-term memory in adults, particularly those with cognitive impairment. ( Newswire.net — April 19, 2019) Orlando, FL — The number of people suffering from brain health and function issues continues to increase. This is why […] Click here to view original […]
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